Super Bowl Sunday – it dominates news stories. Hype and advertising is overwhelming. The cost of a 30 second ad is $4.5 million, and it’s worth it because this is the most watched TV show every year with 111.5 million tuning in.
As Christians we don’t have the excitement of an interception taking the ball from the other team and running the other way for a touchdown, but we do have the excitement of angels rejoicing for every life that is turned around from sin to reach the “end zone” of heaven for God’s team.
So, why do we in the church feel like we are overshadowed by this event? After all, according to Gallup pollsters, the once-a-week church attendance of Americans in 2013 was 123.3 million. That makes “the big game” the #2 event this Sunday behind worship!
Admittedly, there are big differences. I can imagine there will be more people talking about the big plays on Monday than talking about Sunday’s sermons. I expect many more conversations about commercials promoting “things that we just can’t live without” as opposed to sharing our faith, answers to prayer, sharing how God strengthened us in difficult situations, or even how much we enjoyed worship this week- things we can’t find eternal life without.
Last year Coke was criticized for their ad featuring “America the Beautiful” sung in English, but also in many other languages. Many reacted with feelings like “everyone ought to learn to speak American.” The original sentiments of that ad are the ministry reality of Wild Flower Presbyterian church where I serve a block east of Washington HS on the east side of Sioux Falls, but the many new immigrants and other residents in our area will not stop to see what worship is about until we who already attend start talking about the church with the same kind of intensity through the week as we talk about “Deflate Gate” or the Super Bowl.